Replace Your Messy Marketing Stack With One Powerful Growth System

Pipeline and Opportunity Management

Track every lead and deal through a visual sales pipeline so your team always knows what stage each opportunity is in.

• Create custom pipeline stages based on your sales process
• Move opportunities automatically based on form submissions, replies, bookings, payments, or manual actions
• Identify stalled leads, active deals, and won opportunities at a glance
• Improve team accountability with clearer sales visibility

Lead Scoring and Prioritization

Focus your time on the leads most likely to convert by tracking activity, engagement, and intent signals.

• Prioritize leads based on replies, clicks, appointments, purchases, and form activity
• Help sales teams know who to contact first
• Reduce wasted effort on cold or unresponsive leads
• Create smarter automation based on lead behaviour

Forms, Surveys, and Quizzes

Capture better lead information with forms, surveys, quizzes, and custom questions that feed directly into your CRM.

• Create forms for lead generation, contact requests, applications, bookings, and intake flows
• Use surveys and quizzes to qualify prospects before sales calls
• Trigger automations instantly when someone submits a form
• Route leads based on answers, services, location, budget, or intent

QR Codes and Offline Lead Capture

Bring offline traffic into your online CRM by using QR codes for events, flyers, showrooms, restaurants, local promotions, and campaigns.

• Build lead capture pages, thank-you pages, sales pages, and checkout flows
• Track offline campaign responses more easily
• Use QR codes for review requests, lead magnets, event registrations, and special offers
• Automatically add scanned leads into CRM workflows

Visual Workflow Automation Builder

Automate repetitive sales, marketing, support, and operations tasks using powerful visual workflows.

• Automate lead follow-up through email, SMS, calls, tasks, tags, and pipeline updates
• Create conditional branches based on replies, actions, fields, tags, appointments, or timing
• Send internal notifications when important leads take action
• Reduce manual work and create a consistent customer experience

Automated Follow-Up Sequences

Stay in touch with leads automatically until they reply, book, buy, or move to the next stage.

• Send personalized email and SMS follow-ups over days, weeks, or months
• Stop or change campaigns when a lead replies or books an appointment
• Create different nurture paths for different services, lead sources, or customer types
• Prevent leads from falling through the cracks after the first inquiry

One Inbox for Customer Communication

Manage emails, SMS, calls, social messages, and customer conversations from one central inbox.

• View communication history in one threaded conversation
• Respond faster without switching between email, phone, social, and CRM tools
• Assign conversations to team members for better follow-up
• Keep every customer interaction connected to the contact record

Omnichannel Messaging

Email, SMS, WhatsApp, Social DMs, and Phone all at one place. Reach leads and customers on the channels they actually use — without losing context.

• Send and receive SMS, emails, calls, and supported social messages from one platform
• Use automated text and email follow-ups for faster response times
• Connect conversations to workflows, appointments, pipelines, and tasks
• Improve speed-to-lead and reduce missed opportunities

Built-in Appointment Booking

Let prospects book appointments easily while your team manages availability, reminders, and follow-up in one place.

• Create one-on-one, round-robin, collective, class, event, service and rental calendars
• Sync bookings with your CRM and pipeline stages
• Send automated appointment confirmations and reminders
• Reduce no-shows with SMS and email reminder workflows

Paid Appointment Booking

Collect payments at the time of booking for consultations, classes, sessions, events, and service appointments.

• Charge customers before they book
• Reduce unpaid appointments and no-shows
• Connect payments to contact records and follow-up workflows
• Create a smoother booking-to-payment experience

Email Campaigns and Broadcasts

Send newsletters, promotions, nurture emails, announcements, and automated campaigns from inside GoHighLevel.

• Send one-time email broadcasts to selected audiences
• Build automated email sequences for leads and customers
• Personalize emails using contact fields and custom values
• Track engagement and connect email actions to workflows

SMS Marketing with Automation

Use SMS to respond faster, remind customers, confirm appointments, reactivate leads, and improve engagement.

• Send instant SMS replies after form submissions or missed calls
• Create SMS follow-up sequences for leads and customers
• Automate reminders for appointments, payments, events, and offers
• Increase response rates by reaching people on their phones

Missed Call Text Back Automation

Turn missed calls into conversations by sending an automatic text when your team cannot answer.

• Respond instantly when a lead calls and nobody picks up
• Capture more opportunities from inbound phone traffic
• Route missed callers into follow-up workflows
• Reduce lost leads caused by slow response times

Old Lead and Customer Reactivation

Bring old leads, past customers, and inactive contacts back into your sales pipeline with automated campaigns.

• Re-engage contacts who have gone cold
• Send targeted offers, reminders, check-ins, or seasonal campaigns
• Move responsive contacts back into active pipelines
• Generate more revenue from contacts you already have

AI Employee

Use GoHighLevel’s AI tools to support conversations, content creation, customer engagement, and repetitive tasks.

• Assist with customer replies, content, ideas, and operational tasks
• Reduce manual workload for your team
• Improve response speed across marketing and sales workflows
• Add AI support inside your existing CRM and communication system

Voice AI Agents

Use AI voice agents to answer calls, qualify leads, collect information, and support customer interactions.

• Handle inbound calls more consistently
• Qualify leads and capture important details
• Support after-hours call handling
• Connect call outcomes with workflows, CRM records, and follow-up actions

AI Chat and Messaging Automation

Automate replies, qualify leads, answer common questions, and keep conversations moving without depending completely on manual responses.

• Respond to leads automatically based on their questions and intent
• Help book appointments or guide users to next steps
• Summarize conversations and reduce manual review time
• Improve customer experience with faster replies

Ask AI and Content AI

Generate ideas, write copy, create assets, and get help while working inside the platform.

• Create marketing copy, emails, page content, and campaign ideas faster
• Get AI assistance without leaving your GoHighLevel workspace
• Speed up funnel, website, and campaign creation
• Help teams work faster with less context switching

Built-in Estimates and Invoice Tools

Send estimates, invoices, and payment requests without relying on separate billing software for every step.

• Create and send estimates to prospects or customers
• Convert accepted estimates into invoices
• Collect payments through supported payment integrations
• Keep billing activity connected to the customer record

Proposals, Contracts, and E-Signatures

Move customers from interest to agreement faster with documents, contracts, signatures, and payment steps inside the same system.

• Send proposals, contracts, agreements, and onboarding documents
• Collect e-signatures digitally
• Trigger workflows when documents are sent, viewed, signed, or completed
• Keep paperwork connected to the sales and customer journey

Online Store and Products

Sell products, services, offers, courses, memberships, and packages using GoHighLevel’s built-in selling tools.

• Create products, offers, and checkout flows
• Sell through funnels, websites, order forms, and payment links
• Manage payments and customer activity in one system
• Connect purchases to automated fulfilment or follow-up workflows

Checkout and Revenue Optimization

Increase average order value with order forms, upsells, downsells, and post-purchase follow-up.

• Build checkout pages for services, products, memberships, and digital offers
• Add upsell and downsell steps to funnels
• Trigger onboarding workflows after purchase
• Create smoother buying journeys without extra checkout tools

Reputation Management

Get more reviews from happy customers by automatically asking at the right time. Review Request Automation can help you to automate the process and build a strong online reputation.

• Send review requests through SMS or email
• Trigger review campaigns after appointments, purchases, or completed jobs
• Monitor reviews from multiple sources
• Build stronger social proof for your business

AI Review Response Support

Save time managing reviews with AI-powered review response assistance and smarter reputation workflows.

• Generate suggested responses for customer reviews
• Manage positive and negative reviews more efficiently
• Keep your brand voice consistent
• Improve reputation management without adding more manual work

Social Media Scheduling

Plan and publish social content from inside the same platform you use for CRM, automation, and customer follow-up.

• Schedule posts across supported social channels
• Keep marketing content organized in one calendar
• Support ongoing brand visibility
• Connect social activity with broader marketing campaigns

Built-in Blogs and Content Publishing System

Publish educational content, SEO articles, updates, and thought leadership directly from GoHighLevel.

• Create blog posts with categories, authors, and SEO settings
• Use content to attract organic traffic and educate prospects
• Connect blog traffic to forms, funnels, and lead capture tools
• Keep content publishing inside your broader marketing system

Memberships and Courses

Create and deliver online courses, training programs, paid memberships, and digital learning experiences.

• Build course modules and lessons
• Sell access to digital programs and memberships
• Automate onboarding after purchase
• Keep students or members connected through one platform

Communities and Client Portal

Create a branded space where customers, students, members, or clients can access content, updates, and community experiences.

• Build private or public communities
• Give customers access to courses, resources, and updates
• Strengthen retention after the first sale
• Create a more connected post-purchase experience

White-Label CRM

Your Brand, Your CRM. Agencies can deliver GoHighLevel under their own brand, creating a more professional and sticky client experience.

• Add your own branding, logo, colours, and domain
• Offer clients a branded CRM experience
• Increase perceived value by delivering your own platform
• Build stronger client retention with a system they use every day

White-Label Mobile App

Extend your branded client experience beyond the desktop with a mobile app experience that feels like your own product.

• Give clients access to key features on mobile
• Strengthen your agency’s brand visibility
• Make communication, tasks, contacts, and conversations easier to access
• Create a more complete software experience for clients

Unlimited Sub-Accounts

Manage different clients, locations, departments, or business units separately while keeping agency-level control.

• Create separate workspaces for each client or location
• Manage permissions, users, billing, and settings at scale
• Keep data separated and organized
• Ideal for agencies, franchises, multi-location brands, and consultants

Reusable Account Snapshots

Save your best funnels, workflows, pipelines, calendars, forms, templates, and settings so you can reuse them across accounts.

• Clone proven systems into new client accounts
• Speed up onboarding and implementation
• Standardize delivery across similar industries or niches
• Reduce repetitive setup work for your team

Build and Resell Your Own SaaS Offer

Agencies can package GoHighLevel as their own software product and create recurring revenue through SaaS-style delivery.

• Create software packages for different customer segments
• Automate onboarding and account provisioning
• Rebill selected platform features and services
• Build a recurring revenue model around your agency systems

User Permissions and Team Control

Control what users can see, edit, manage, and access across accounts, teams, and client workspaces.

• Create safer access for team members and clients
• Limit users to the tools and data they need
• Improve accountability across larger teams
• Reduce accidental changes to important systems

Reporting and Dashboards

Track leads, opportunities, campaigns, appointments, calls, revenue, and marketing performance from custom dashboards.

• Build dashboards for internal teams or clients
• Monitor pipeline performance, campaign results, and lead activity
• Use reporting to make smarter sales and marketing decisions
• Schedule reports for easier client communication

Integrations, API, and Webhooks

Use APIs, webhooks, marketplace apps, and third-party automation tools to connect GoHighLevel with other systems.

• Connect external CRMs, payment tools, databases, apps, and reporting platforms
• Trigger workflows from external events
• Send data from GoHighLevel to other business tools
• Build custom integrations for advanced business needs

For Coaches and Consultants

Coaches and consultants can use GoHighLevel to capture leads, book calls, send reminders, manage pipelines, sell programs, deliver courses, and automate follow-up.

Useful features include:

• Booking calendars
• Application forms
• Sales pipelines
• Email and SMS sequences
• Course delivery
• Payments Communities
• Client portals

For Course Creators and Membership Businesses

GoHighLevel can help course creators sell digital programs, manage students, create communities, and automate onboarding.

Useful features include:

• Funnels
• Order forms
• Courses
• Memberships
• Communities
• Email campaigns
• Payment links
• Customer portals